Strategic brand marketing is combined with tactical performance marketing to not only generate leads but also to increase brand equity, and gain the loyalty of the customers.
Growth marketing is a strategic model to acquire best-fit customers. Its process is built on agile development principles and growth hacking practices; therefore, it follows cyclical sprints where marketing performance monitored, measured and optimized continuously.
Revenue growth achieved not only through new customer acquisition but also through the activation, retention, and monetization of existing customers.
Growth marketing core idea is that the marketing budgets should be spent only on the customers who get the best value from your product and service.