Why Design Thinking?

The biggest reason to adopt Design Thinking should be to Reduce the Cost of Failure.

Every company talks about Fail Fast, Learn Faster. What we should be cognizant is that there’s always cost associated with failure and we should aim to reduce it.

One technology company introduced couple of features which they thought their customers would use. Months of effort gone waste because the uptake of the new features were abysmal. Later they reached out to customers to realise the features they introduced were least of their customers’ requirements.

#DesignThinking is an iterative process of converting ideas into products/solutions which gets the customers’ job done.

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